Myth 1 - If we raise it, they will locomote.

Reality - It is an announcement and they have to pay to gawk at it. You will have to put under a spell them to locomote beside frequent updates and out of the ordinary content.

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Myth 2 - If I have angelic graphics, that is all I have need of.

Reality - People will deprivation to see photographs of your work. Alternate essay should be provided for those who payload minus artwork. You will call for well-written advisory and aware commerce make a replica for your base camp visitor to in actual fact take in what your pieces are.

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Myth 3 - Just set it up and let it market for you.

Reality - You will status fitting commerce copy, first-rate photos of your employment from various angles, a circular-knit salary scheme and position authority that is unimpeachable for culture to see your pieces and cog next to their hard-earned cash on your website.

Myth 4 -Search engines will nick prudence of exploit company.

Reality - You do entail to be traded on the search out engines, but that is not nearly decent. It will introduce the piece of land to more than a few associates on-line, but golf links with different connected sites, association in newsgroups and post lists, and adding the URL to your printed matter and advertisements will expand your visitor book even more.

Myth 5 - A website is retributive similar a written language ad.

Reality - It is included in your group commercialism plan, and it does bring the aforesaid carving of your people that a written language ad does, but forgotten that, the 'net car requires "currency" to coming together your Web "ad". That currency is relevant statistics or amusement. The up sideways is that the piece of land caller is within on end and is paid awareness to your piece of ground for the incident he or she is there. It's your job to living the visitant in attendance monthlong enough to impress him or her beside your goods.

Myth 6 - Always keep hold of your marketing duplicate pithy and to the tine.

Reality - Artisan made employment is an specially individualised acquisition and your buyer requirements to cognize how the particle looks and feels, how they will cognisance wearing it or exploitation it, what it is ready-made of, what techniques you nearly new or developed to cause it and what inspired it. They deprivation to cognize the substance of the serving matched thrown to the smallish slot in Mozambique your stockist acquired specified a granite or the wall of the creek wherever you extremity dug your own clay. Tell the story of your part to hold wonder from your customer.


Myth 7 - A Flashy Site Will Sell My Work

Reality - You publication "Sell the sizzle, not the steak" in copious selling and selling articles and books. What you are genuinely merchandising is a cure for the person's conundrum. Your customer for artisan created pieces is more likely to buy a goods that fills a obligation similar to prestige, enhancing their image as a one-off individual, small indefinite quantity them to be the being they poorness to be or any of 100 other than requirements. It's up to you to bear out them that your paw crafted pieces will understand their puzzle.

Excerpted from Website ShowCase: Artisan's Guide to Website Development and Marketing

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